I was excited to see that Walgreens had various Nexcare products on a Buy One Get One FREE sale for the month of July. So when I came home I searched my inserts for my Nexcare coupon and much to my dismay I found that in bold print the coupon had a restriction of…ONE COUPON PER DAY. I mean seriously?!
As you all know, I’m all for reasonable restrictions on coupons. 95% of the time the limits of 4 that P&G, Unilever and other companies are using has no negative impact on my plans. Yes, occasionally you have to buy (5) for a deal but it’s not common. For the most part, a limit of 4 is going to allow smart shoppers to get great deals AND limit people who store toothpaste in their ovens. However, one coupon per day (in my humble opinion) is just silly.
If the purpose of coupons are to motivate shoppers to make actual purchases, why would you put a restriction on a coupon that makes a shopper less likely to purchase more than ONE of your product? If I really need bandages, I’m not going to buy one box today and come back tomorrow for another one! I’ll just buy a different brand without these restriction so I can get the number of boxes I need. Or what if Bobby wants Spiderman and Sally wants Strawberry Shortcake?
I’m sure this decision was a knee jerk reaction to the whole “extreme couponing” phenomenon but in my opinion, a bad choice. Hopefully 3M, the makers of Nexcare, will ultimately decide on more reasonable coupon restrictions.
If you are in need of bandages, here’s the deal you can get at Walgreens with the one coupon…
Walgreens Deal
Buy (2) Nexcare Waterproof Bandages 20ct B1 @ $3.99 G1 FREE
(1) $0.55/1 Nexcare Product, exp. 7/31/12 (SS 06/03/12)
TOTAL = $1.72 each
So, what do you all think? Is ONE COUPON A DAY reasonable or too restricting? Let us know what you think! 🙂
{ 45 comments }
